About us

Three years ago, Sophie stood at a checkout counter, frustrated by the high cost and recurring need for tampons. As an industrial designer and menstrual cup user, she knew there had to be a better solution. Her research revealed a shocking statistic: one in ten menstruators in the Netherlands can't afford period products.

Intrigued by the benefits of menstrual cups—cost-effective, better for the body, and sustainable—Sophie decided to try one. However, she discovered a major drawback: cleaning the cup in public restrooms is awkward since sinks are usually outside the stalls.

Determined to find a solution, Sophie teamed up with fellow designer Aart. Together, they founded CupHub and created Casey, a portable menstrual cup cleaner that allows users to clean their cups discreetly anywhere, anytime. CupHub is dedicated to ending period poverty sustainably, making menstrual health products accessible and easy to use for everyone.

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